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April 7, 2020
Ever seen anyone doing a dance move involving mostly hand movements? Well, then they might have been doing a Tiktok dance. Tiktok is a new very popular social media platform. It has now passed both YouTube, Instagram, Facebook, and Snapchat in terms of popularity. In fact, Mediakix studies show that “Recently, Tiktok has surpassed the likes of Facebook, Instagram, Messenger, and Snapchat in Q3 2019 App Store and Google Play installs. While the app doesn’t appear to differ much from another looping, short-form video-sharing apps, Tiktok has enticed and captivated consumers with a proclivity for binge-watching video content.” So where did Tiktok come from? Remember the popular app called Musical.ly? Well in 2017, the Chinese company ByteDance bought Musical.ly, then in 2018 the app was completely remodeled and became Tiktok. Here is what you should know about Tiktik and its new popularity:
- All of the top 5 global apps are owned by Facebook, except Tiktok.
- Just about 30% of Tiktok’s users open the app every day.
- Women are less likely to use Tiktok than men.
- The top 50 Tiktokers have more followers than Canada, Mexico, the U.K, Australia, and the U.S. combined.
- India banned TikTok, which caused them to lose $500,000.
- ] 1.5 billion people use Tiktok
- The U.S. 16-24-year-old users make up 60% of their users.
- $23.1 million are spent on the virtual currency of Tiktok.
So what is this app for and what does it do? This app is created for teens to make music videos and share them with their friends and others. Unfortunately, “US lawmakers have expressed concern over possible national security issues, and Tiktok has faced accusations of censorship at the request of the Chinese government.” according to Business Insider.
Tiktok has been through many ups and downs. They survived India banning, the U.S. government concerns and becoming one of the biggest social media companies.
About the Writer